I’VE GOT MY EYE ON YOU…KESH

Only 21 years of age - this designer, DJ and party queen has got the ‘cool kids’ nation eating from the palm of her hands.

Of Malaysian and Trinidadian parentage and raised in Crawley, the East Sussex resident has been making waves in the fashion industry ever since she was discovered, namely due to Kanye West who approached her regarding her t-shirt label. Taken from a recent interview she said, “he came up to me in a club in New York like ‘Keeeaaash’ and I was like, ‘Er, no, it’s Kesh’ and he goes ‘Yeah that’s what I said’. Anyway we end chatting and he said he’d seen me on MySpace and I ended up dropping a t-shirt to his studio and we sat there whilst Mos Def sang for about three hours”. By this encounter, she ended up forging a relationship with the ‘Louis Vuitton Don’ himself and featuring on the ‘Drunk And Hot Girls track’… Right place at the right time is an understatement.

Regardless of luck, Kesh is a grafter and should be commended on her success thus far. With an established t-shirt label business, (KeShirts) with followers including Lupe Fiasco, Santogold and Mariah Carey, she’s stopped selling online as she is soon to launch her label ‘KESH’ at boutique street wear shops in London as well as New York, Sweden, Japan and Russia. Her aim is for the label to be ‘exclusive’ for everyday people rather than the celebrities. It means so much more going out to buy it, rather than receive it as a freebie – I suppose, however, us PR’s live for the freebies. Best part of the job thanks… Nowadays, Kesh and her label can be seen on the pages of Vogue, ID, Pop, Arena, FHM, Fader and The Independent. At such a young age, she is setting the tone for her fellow ‘age mates’. “You only get one life, you can’t waste it, so you have to go with and work as hard as you can for something you want’. Her work achievements should be an inspiration to us all, including me and I’m 8 years older.

Myspace.com/that_girl_kesshia
Therealkesh.blogspot.com